CPG Growth Intelligence
The market already knows
which of your SKUs
will fail.
SKU Insights gives CPG growth teams a scored go/no-go verdict on every launch — before you commit inventory, media, or shelf space.
Report delivered within 24 hours. No spam, ever.
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Fern & Fetch — Salmon + Quinoa
2.5lb Bag · Amazon US · Week 2
81
Confidence
✦ Launch confirmed — uncontested premium format
Amazon BSR Movement
#1,240 → #387 ↑
Review Sentiment
4.6★ · 68 reviews
Search Velocity
+41% MoM
Repeat Purchase Rate
22% — 11pts below category
Beef Liver SKU Pre-Launch
38 — Reformulate first
5 signals · 1 survey · 3 decisions
GO · 1 SKU PAUSED
What you walk away with
In 30 days, your team will know:
01
Which SKUs are ready to launch — and which ones will cost you.
A scored verdict per SKU. Go, fix, or kill — with the signal behind
every call. No interpretation needed.
02
The one thing standing between your listing and a repeat customer.
Consumer survey data cross-referenced against live marketplace signals.
The friction point identified before you scale spend.
03
A decision your CEO can read in 5 minutes and act on immediately.
A SKU Health Report your team can share upward. Every recommendation
documented with its trigger and outcome.
One real sequence — Fern & Fetch · Premium Dog Food
→
Assumed
"Our repeat customers will come back naturally as the brand grows."
→
Signal showed
7 in 10 buyers decide based on cost-per-serving. The product page
showed nothing about it.
→
Decision taken
One line added to the listing. Paid media held until the fix was live.
Outcome logged
Repeat purchase rate climbed 9 points in 18 days. Media scaled into a
page that converted.
+9pts
Repeat purchase rate
18d
Signal to outcome
$60k
Media spend protected
1 fix
Identified by survey + signal
This is what a decision log looks like. You get one for every SKU we touch.
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